Aida DimejianThe month before your home hits the market decides most of what happens after. Here is the plan I walk sellers through, one week at a time.
Week 1: Price it on evidence, and gather your paperwork
Online estimates can't see your remodeled kitchen, your canyon view, or the fact that your street is the quiet one in the neighborhood. Start with a comparative market analysis built on recent sales that truly match your home: same neighborhood, similar size and lot, sold in the last few months.
This is also the week to pull together the documents buyers and their lenders will ask for:
- Permits and finals for any additions, ADUs, remodels, solar or pool work
- Receipts and warranties for the roof, HVAC, water heater and major repairs
- Any past inspection, termite or sewer line reports
- Utility, solar lease or HOA documents, if they apply
Many foothill and canyon homes in Pasadena, Altadena and La Cañada Flintridge sit in a state-mapped fire hazard severity zone. If yours does, California requires additional disclosures, and some homes need documentation of defensible space. Check early so it never holds up escrow.
Week 2: Inspect first, then repair what matters
A pre-listing inspection costs a few hundred dollars and removes the biggest surprise in escrow. Most buyers in our market will also order a termite inspection, so many sellers order their own first and handle the active items.
Focus repair money where buyers notice it: leaks, electrical safety items, roof issues, failing fences and anything that will show up as a red flag in a report. Skip large cosmetic remodels. You rarely get that money back on a quick timeline.
Week 3: Make it photograph beautifully
- Declutter hard. Pack away about a third of what's out, especially on counters and shelves.
- Neutral paint in the main rooms brightens photos and helps buyers picture themselves there.
- Curb appeal. Fresh mulch, trimmed hedges, a clean entry and new house numbers make a strong first frame.
- Staging for vacant homes, or a partial refresh for occupied ones.
- Time the photos. Schedule the shoot for the light that flatters your home, whether that's morning sun in the kitchen or a sunset view from the backyard.
Week 4: Launch with a plan
A strong launch builds demand before the first open house. That can include a short coming-soon period, outreach to agents with active buyers, targeted social and digital ads, a broker preview, and an open house the first weekend. If interest is strong, setting a date to review offers gives every buyer a fair shot and gives you the best terms.
The bottom line
Sellers who prepare well tend to sell faster and negotiate from a stronger position. If you're thinking about selling in the next year, I'm happy to walk your home with you and build a plan, with no pressure on timing.